Most of my clients are not in the least bit concerned about job interviews. While a few clients are nervous or apprehensive, or do understand that they are weak at job interviews; most clients don’t feel like they need to invest in job interview coaching.
Yet, if you talk to recruiters, or those within human resources, most people don’t present that well in interview (including executives). The reality is most candidates don’t specifically focus on the exact needs of the employer, fail to adequately research and prepare (and no, scanning the website of a company is not research), and don’t adequately sell what they offer.
From my perspective, I think the primary reason why most job candidates don’t perform as well as they could, is because they misunderstand the true purpose of a job interview. While there is a mutual understanding that a job interview is about finding the right skills match, most candidates fail to understand that the other primary purpose of the interview is about making the right connection, whether entry level or executive.