If you have a cover letter that starts with “Please find attached my application for Store Manager advertised on SEEK on the 14th June” – then it is time to radically rethink your entire approach to writing a cover letter.
A cover letter is the ultimate sales letter and the key to an effective sales letter is to persuade and communicate your worth. To do this, you need to effectively elicit a reaction from your reader that you’re exactly the applicant that they are looking for. To create the ultimate cover letter for both the private and public sector: