Professional Resume Writer / Executive Resume Writer / Selection Criteria Writer

Professional Resume Writer / Executive Resume Writer / Selection Criteria Writer

Carolyn Smith

Personal Branding and Online Social Media Etiquette

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In the PwC The Future of Work A Journey to 2022, 46% of HR professionals expect at least 20% of their workforce to be made up of contractors or temporary workers and 2 out of 5 people around the world believe that traditional employment won’t be around in the future. Instead, people will have their own ‘brands’ and sell their skills to those who need them.

Welcome to a small glimpse of the potential future of work, which will be based on personal brands and HR professionals building their talent strategies around the rise of the individual, not long-term employees. 

Yet in spite of the rising awareness of the importance of the personal brand for the skilled workforce, those same highly educated people are not taking the time to establish an online image or using social media correctly. Instead, many are falling foul, by behaving online in a way that does not promote their reputation but hinder it.

To ensure you safeguard your online personal brand, make sure you stick with key social media etiquette guidelines. Your future could depend on it.

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How to make sure you don’t underestimate what you offer as a job candidate

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I’ve worked with jobseekers over 17 years and contrary to what you hear in the press, the bulk of people grossly underestimate what they offer, and their skills set when trying to sell themselves through their resume / CV, LinkedIn profile or government job application. You see, they just ‘do the job’.

Now you might be thinking that this does not apply to highly skilled job seekers – but it does.

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Tell-tale signs that you are wasting your time applying for an advertised job

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It is a problem that is prevalent and something most job seekers face, without realising it, namely applying for a job, when it is a complete waste of their time. So, in this article, I’m going to share the tell-tale signs of when you need to step back, investigate, reconsider, or not bother applying for a job.  Why?

  1. Your sanity demands it (there is only so many job rejections you can take); and
  2. Job-hunting is time consuming enough, with each individual application taking anywhere from 40 minutes to 2 days if applying for a government job. So, you need to stop wasting time on job applications that won’t result in a job interview.

Tell-tale sign #1 Ageism

If specific language geared for young people is used in the job advertisement and you are hitting the 40 years mark, you should reconsider whether it is worth applying for the job.

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Are you effectively begging for a job? Stop these habits

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Are you effectively begging for a job? Stop these habits

Job-hunting turns rationale, highly qualified people into desperate and ravenous zombies. Think this is far fetched? Then think again. We explain why so many job seekers come across as desperate and begging for a job, without even realising it.

It might seem counter intuitive, but telling the world that you are looking for a new job is the last thing you should do. Why?

You will come across as desperate and the last thing employers and recruiters want to do, is hire someone that is desperate.

I know things can be really tough out there, I totally get it. But in order to win in this game, you need to ensure that you don’t come across as desperate. So please stop the following when looking for a job:

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Why employers and recruiters don’t call back

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If you are currently looking for a job and you have submitted an application, then I’m sure you are like 70.5% of the job candidates that I surveyed that intensely disliked not hearing back from recruiters and employers. In fact, it is such a prevalent trend, that 61.46% of users wanted a platform to include mandatory feedback from employers and recruiters.

So, first and foremost, if you don’t hear back, don’t take it personally, because it is a trend that is very common among job candidates, even highly qualified job candidates.

Now if you look up articles as to why employers and recruiters don’t call back, the bulk are putting the blame fairly and squarely on the job candidate. That is, you did not hear back, because your application is so poor. While in some respects this is true, it is not the whole truth, as it does not explain how the current recruiting practices are failing job candidates. In this article, I’m going to explain, one of the primary reasons why you don’t hear back and then provide solutions on how to dramatically improve the odds of being shortlisted for a job.

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